Hi! I’m Katie! I’ve spent my career building brands and digital products and creating the world in which people experience them.

I have recently started a position as a Senior UX Designer at United Airlines, focusing my work on the in-flight experience application design.

My most recent work as Lead Product Designer at Total Wine focused on user experience and product design in the e-commerce space — working in an agile environment to conduct usability testing, create wireframes, interaction designs, full-scale prototypes, visual designs, and live product releases for both the Total Wine & More website and the Mobile App. This work resulted in over 20 million dollars in revenue in only a couple short years.

My previous work in a variety of industries from consulting to hospitality to finance has driven me to focus on what makes us all different, and how those differences make us stronger. I’m a designer, a researcher, a strategist, an avid concert-goer, a typography nerd, a city-wanderer, and a lover of any and all things ocean. I dream in color, and thrive on bringing out the joy in people and business by understanding what makes them tick.

Expertise

Wireframing / Prototyping / Usability testing / UI Design / Interaction Design / Design Systems / User research / Contextual inquiry / Interviews & surveys / Data synthesis / Heuristic analysis / User personas & journeys / Information architecture

UX & Product Design

Branding / Logo design / Identity systems / Typography / Creative direction / Package design / Digital illustration / Photography / Photo direction / Art direction

Visual Design

Figma / Sketch / Craft / InVision / Adobe XD / Balsamiq / Framer / Axure / FlowMapp / UserTesting / Photoshop / Illustrator / InDesign / Squarespace / Working CSS, HTML & WordPress
+ more

Tools

Project management / Service design / Marketing / Event planning / Budgeting / Business development / Copywriting / Visual merchandising / Social media

Cross-Collaboration

Say hello!

Contact me at

kathrynsnider(at)gmail.com

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